Rory Sutherland ; How to Get Ahead in Advertising

Friday 03th November 2023
Location: The Set Theatre, John St.
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Rory Sutherland – the master adman – explores the intricacies of human nature. Economics and business rely on the assumption that we make logical decisions based on evidence – but we aren’t, and we don’t. The best ideas don’t make rational sense: they make you feel more than they make you think. Are you being manipulated? You better believe it. Join Rory as he takes you on a voyage into the very heart of advertising.

Rory Sutherland
Organisers Website

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